Guideline: International Business Research for IBA

Please note, the course doe not use any book at this moment. However, this guideline can still be used as an addition to your studies.

Table of Contents:

Sekeran & Bougie, Research Methods for Business: A Skill Building Approach, Wiley, 7th edition

Chapter 1 – Introduction to research

Chapter 2 – The scientific approach and alternative approaches to investigation

Chapter 3 – The broad problem area and defining the problem statement

Chapter 5 – Theoretical framework and hypothesis development

Chapter 6 – Elements of research design

Chapter 7 – Data collection methods: introduction and interviews

Chapter 8 – Data collection methods: observation

Chapter 9 – Data collection methods: questionnaires

Chapter 10 – Experimental designs

Chapter 11 – Measurement of variables: operational definition

Chapter 12 – Measurement: scaling, reliability, validity

Chapter 13 - Sampling 

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