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Guideline: International Business Research for IBA

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Please note, the course doe not use any book at this moment. However, this guideline can still be used as an addition to your studies.

Table of Contents:

Sekeran & Bougie, Research Methods for Business: A Skill Building Approach, Wiley, 7th edition

Chapter 1 – Introduction to research

Chapter 2 – The scientific approach and alternative approaches to investigation

Chapter 3 – The broad problem area and defining the problem statement

Chapter 5 – Theoretical framework and hypothesis development

Chapter 6 – Elements of research design

Chapter 7 – Data collection methods: introduction and interviews

Chapter 8 – Data collection methods: observation

Chapter 9 – Data collection methods: questionnaires

Chapter 10 – Experimental designs

Chapter 11 – Measurement of variables: operational definition

Chapter 12 – Measurement: scaling, reliability, validity

Chapter 13 - Sampling 

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