Guideline: International Business Research for IBA
Please note, the course doe not use any book at this moment. However, this guideline can still be used as an addition to your studies.
Table of Contents:
Sekeran & Bougie, Research Methods for Business: A Skill Building Approach, Wiley, 7th edition
Chapter 1 – Introduction to research
Chapter 2 – The scientific approach and alternative approaches to investigation
Chapter 3 – The broad problem area and defining the problem statement
Chapter 5 – Theoretical framework and hypothesis development
Chapter 6 – Elements of research design
Chapter 7 – Data collection methods: introduction and interviews
Chapter 8 – Data collection methods: observation
Chapter 9 – Data collection methods: questionnaires
Chapter 10 – Experimental designs
Chapter 11 – Measurement of variables: operational definition
Chapter 12 – Measurement: scaling, reliability, validity
Chapter 13 - Sampling
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