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Guideline: Information Management for IBA

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Table of contents for this guideline:

“E-Commerce" by Kenneth Laudon and Carol Trevor, customized version IBA Tilburg University

Chapter 1 - “The Revolution Is Just Beginning”

Chapter 2 - “E-commerce Business Models and Concepts”

Chapter 3 - “E-Commerce Infrastructure: The Internet, Web, and Mobile Platform”

Chapter 4 - “Building an E-Commerce Presence: Websites, Mobiles Sites, and Apps”

Chapter 5 - “E-Commerce Security and Payment Systems”

Chapter 6 - “E-Commerce Marketing and Advertising Concepts”

Chapter 9 - “Online Retail and Services”

Chapter 10 - “Online Content and Media”

Chapter 11 - “Social Networks, Auctions, and Portals”

Chapter 12 - “B2B E-commerce: Supply Chain Management and Collaborative Commerce” 

If you are an Asset Member you can buy this product for €3,-. You can do this by choosing the option to click and collect at location. When coming to our office you can pay there by card. Be sure to bring your Asset Member Card for the discount!

This product can be picked-up at our rooms at Tilburg University. Choose the pick-up option when checking out. Location is Warandelaan 2, building Esplanade, room E114.


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