Guideline: Decision Making in Marketing for IBA
Important information about this guideline:
This guideline is based on an older version of the book Consumer Behavior (6th edition instead of the 7th edition). Besides this guideline misses the following chapters 2, 11, 12, 13, and 14.
Table of contents of this guideline:
Hoyer, W.D and MacInnis, D.J., Consumer Behavior, Houghton Mifflin Company, Boston,
Chapter 3 - From Exposure to Comprehension
Chapter 4 – Memory and Knowledge
Chapter 5 - Attitudes Based on High Effort
Chapter 6 - Attitudes Based on Low Effort
Chapter 7 - Problem Recognition and Information Search
Chapter 8 - Judgment and Decision Making Based on High Effort
Chapter 9 - Judgment and Decision Making Based on Low Effort
Chapter 10 – Post-Decision Processes
Cialdini, R.B., Influence: Science and Practice, Allyn and Bacon, 2001, 4th ed.
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