Guideline: Business Strategy & Data Analytics
Table of contents of this guideline:
Wunder, Thomas (2016). Essentials of Strategic Management.Schäfer and Poeschel.
Chapter 1 - Strategic Management Foundations
Chapter 2 - Strategic Analysis
Chapter 3 - Strategy Formulation
Chapter 4 - Strategy Execution
Aaker, D. A., Kumar, V., Day, G. S., & Leone, R. P. P. (2011). Marketing research.
Chapter 3 - The Marketing Research Process
Chapter 4 - Research Design and Implementation
Chapter 5 - Secondary Sources of Marketing Data
Chapter 6 - Standardized Sources of Marketing Data
Chapter 7 - Marketing research on the internet
Chapter 19 - Correlation Analysis and Regression Analysis
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