Guideline: Business Strategy & Data Analytics

Table of contents of this guideline:

Wunder, Thomas (2016). Essentials of Strategic Management.Schäfer and Poeschel. 

Chapter 1 - Strategic Management Foundations

Chapter 2 - Strategic Analysis

Chapter 3 - Strategy Formulation

Chapter 4 - Strategy Execution

Aaker,  D.  A.,  Kumar,  V., Day,  G.  S.,  &  Leone, R.  P.  P.  (2011). Marketing  research.

Chapter 3 - The Marketing Research Process

Chapter 4 - Research Design and Implementation

Chapter 5 - Secondary Sources of Marketing Data

Chapter 6 - Standardized Sources of Marketing Data

Chapter 7 - Marketing research on the internet

Chapter 19 - Correlation Analysis and Regression Analysis

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