Skip to product information
1 of 1


Guideline: Business Strategy & Data Analytics

Regular price €7,00 EUR
Regular price Sale price €7,00 EUR
Sale Sold out
Tax included. Shipping calculated at checkout.

Table of contents of this guideline:

Wunder, Thomas (2016). Essentials of Strategic Management.Schäfer and Poeschel. 

Chapter 1 - Strategic Management Foundations

Chapter 2 - Strategic Analysis

Chapter 3 - Strategy Formulation

Chapter 4 - Strategy Execution

Aaker,  D.  A.,  Kumar,  V., Day,  G.  S.,  &  Leone, R.  P.  P.  (2011). Marketing  research.

Chapter 3 - The Marketing Research Process

Chapter 4 - Research Design and Implementation

Chapter 5 - Secondary Sources of Marketing Data

Chapter 6 - Standardized Sources of Marketing Data


Chapter 7 - Marketing research on the internet

Chapter 19 - Correlation Analysis and Regression Analysis

If you are an Asset Member you can buy this product for €3,-. You can do this by choosing the option to click and collect at location. When coming to our office you can pay there by card. Be sure to bring your Asset Member Card for the discount!

This product can be picked-up at our rooms at Tilburg University. Choose the pick-up option when checking out. Location is Warandelaan 2, building Esplanade, room E114.


Nutritional info